Thomas Sykes
Senior Thesis Dissertation
What is it about?
This study focuses on how colleges recruit students and provides conclusions on how to improve current marketing strategies
Chapter 1
Literary Review
In this section, I provide extensive research on various forms of recruitment and attraction.
- Athletic recruitment
- Employee recruitment
- Customer attraction.
By combining these strategies, colleges should be able to improve recruitment
Chapter 2
Data Collection
Surveys were designed and created to determine primary factors that influence high-school students when choosing a college. This survey included marketing questions and influencer questions. It was designed so that I could learn what the best ways were to market to high-school students, as well as learn who had the most influence over decision making
Chapter 3
Results
This section culminated both information learned from the literary review and the data collection process. It highlighted the need to tailor recruitment strategies to the needs of each individual. It also focused on the need to appease an individual's influencers, as they have moderate control over the decision-making of the target market.